Pro Filt'r 440, 470, 490 loyalists: Fenty is discontinuing your shade, and its successor isn't out yet. Closeout stock is already showing up marked down as low as $9 to $18 at some retailers, and once it's gone, it's gone for good. Before your backup runs low, here's the exact My TFace shade that replaces it, pulled straight from our own shade-conversion chart.

What actually happened to Pro Filt'r

Fenty Beauty is retiring Pro Filt'r Soft Matte Longwear Foundation — the 50-shade formula that, for a lot of deep-skin customers, was the first foundation that didn't turn orange by 2pm. Fenty says a successor is in development, built on nearly a decade of shade-matching data, but it hasn't been unveiled — no shade range, no launch date, nothing you can buy today. Remaining Pro Filt'r stock is being marked down to clear, which feels like a win until you realize it's a closeout, not a restock. Once it's gone, it's gone, and whatever replaces it is still months away at best.

If you've built your whole routine — your undertone, your concealer, your setting powder — around one Pro Filt'r number, that's the part that actually hurts. You're not just losing a bottle, you're losing your reference point.

Your exact My TFace match

My TFace – Lite As Air Liquid Foundation was built shade-by-shade against the same numbering system, specifically so deep-skin customers switching formulas wouldn't have to start their shade-match from zero. Find your old Pro Filt'r number below and go straight to the matching My TFace shade — no guessing, no 6-sample trial-and-error.

Wore 470? You're still covered — Fenty's own numbering jumps straight from 460 to 480, so your nearest neighbors are MTC446 (if you lean slightly warmer/lighter) and MTC448 (if you lean deeper/cooler). Try both side by side on your jawline in daylight to confirm.

Wore a lighter or mid-tone number instead? The same chart covers the full range — see every shade on the product page, or skip the math entirely and let the Find Your Shade quiz match you in under a minute.

Not sure you're reading your own shade right?

A lot of Pro Filt'r customers were matched years ago, in a different season, under different lighting — skin tone shifts with sun exposure and time, and "the shade I've always worn" isn't always the shade you still need. Two ways to double-check before you order:

• Take the Find Your Shade quiz. Answers a few questions about your undertone and depth and gives you a direct My TFace recommendation — useful even if you already have a Pro Filt'r number in hand, as a second opinion.
• Check your undertone directly. If your old shade always ran slightly off, warm vs. cool vs. neutral undertone is usually why — our undertone guide walks through how to tell.

✨ Shop this: your closeout backup

If you're a 444 and you've got Pro Filt'r 440 sitting half-empty right now, My TFace – Lite As Air Liquid Foundation in MTC444 is your direct swap — same deep-shade range, oil-free soft matte finish, buildable medium-to-full coverage, and formulated specifically to resist the oxidation that turns a lot of deep-shade foundations orange by midday. $30, always in stock, no discontinuation risk.

Why it's worth switching over, not just matching over

A shade match only solves half the problem if the new formula does what the old one couldn't. A few things worth knowing before you commit:

• No oxidation drift. My TFace is formulated to stay true to the shade you apply, not shift orange or ashy as the day goes on — read more on why foundation oxidizes on deep skin and how the formula avoids it.
• Zero flashback. If event or flash photography is part of why you cared about your shade match in the first place, set with My TFace – Pro-Filter Loose Setting Powder for a finish that doesn't grey out under flash.
• Under-eye and spot coverage that matches, too. My TFace – Lite As Air Liquid Concealer is numbered on the same melanin-friendly range, so your concealer doesn't fight your foundation shade the way an off-brand match sometimes does.

None of this requires re-learning your routine. If you know your Pro Filt'r number, you already know your My TFace number — that's the whole point of building the chart this way.

Don't wait on this one

Discontinued shades don't come back, and closeout stock at prices like this sells out fast precisely because everyone else in your shade range is having this same realization right now. Grab your My TFace match while your old bottle still has enough left to compare side by side — or take the Find Your Shade quiz if you want a second opinion before you order.

Your Beauty Is Inside.