Introduction

You apply your favorite lip gloss in the morning. By your second coffee, it’s gone. By lunch? You’ve reapplied three times.

Sound familiar?

I used to think this was just “how lip gloss works.” Then I discovered the real problem—and it changed everything about how I formulate lip products.

Today, I’m sharing the science behind long-lasting lips and the exact prep ritual that makes My TLips stay put for 6 hours without transferring. No more constant touch-ups. No more lipstick on coffee cups.

Why Most Lip Products Disappear So Fast

Here’s what nobody tells you: your lips are constantly moving. Talking, eating, drinking, even just natural moisture—all of this breaks down traditional lip formulas within 1-2 hours.

Most glosses sit on top of your lips rather than bonding with them. The moment you take a sip or say a few words, the product slides right off.

The three biggest culprits: - Excess moisture on lips before application - No base layer to help color adhere - Heavy formulas that feel slippery instead of bonding

This is why I spent months perfecting the My TLips formula—weightless enough to feel comfortable, but with staying power that actually works in real life.

The 30-Second Lip Prep Ritual That Changes Everything

Before you apply any lip product, try this simple routine. I do it every single day, and my customers tell me it’s a game-changer.

The Ritual:

1. Gently exfoliate with a damp washcloth (5 seconds)
   This removes dead skin cells that prevent color from adhering evenly.
2. Apply a thin layer of lip balm
   Wait 20 seconds for it to absorb.
3. Blot with a tissue
   This removes excess moisture while leaving lips hydrated.
4. Apply your lip product
   Now your lips are prepped for maximum staying power.

Why this works: You’re creating a smooth, hydrated base without excess slip. Your lip color can actually bond to your lips instead of sliding around.

The Blot & Build Method for 6+ Hour Wear

Want to extend wear time even further? Use this pro technique:

·         Apply one layer of My TLips

·         Blot gently with tissue

·         Apply a second layer

·         Skip the final blot

This builds intensity while locking in color. I’ve worn this through 4-hour dinners, all-day events, even photo shoots—and the color stays true.

Real customer proof:

“I wore this through a 4-hour dinner date. Not a single touch-up needed!” – Jessica L.

“Finally, a gloss that doesn’t transfer to my coffee cup or my mask. This is the one.” – Aisha M.

What Makes My TLips Different

When I created My TLips, I had three non-negotiables:

1.      6-hour non-transferring wear (tested in real-world conditions)

2.      Weightless, comfortable feel (you shouldn’t feel like you’re wearing anything)

3.      Buildable color that doesn’t feather or bleed

Every shade is FDA-approved, high-pigmented, and formulated to work with your natural lip texture—not against it.

The result? Lips that look and feel amazing from morning coffee to evening plans.

Your Perfect Shade Awaits

Whether you love soft nudes, bold berries, or classic reds, My TLips has a shade that flatters your skin tone. Every color is designed to be universally flattering and buildable—so you control the intensity.

Pro tip: Start with a nude or mauve shade for everyday wear, then add a bolder shade for special occasions. The formula layers beautifully without feeling heavy.

Try It Risk-Free

Not sure which shade is right for you? We offer a 30-day, hassle-free return policy. If you’re not completely in love with your My TLips, just email us at support@mytubescosmetics.com.

Plus, new customers get 15% off with code WELCOME15 at checkout.

Ready for lips that last?
[Shop My TLips Collection →]